MISSION STATEMENT:

Our mission at Designer’s Choice Cabinetry is to continually improve and strive to be the Best European Cabinet Builder in the U.S. by providing a quality product at a competitive price. By using our most valuable asset, our employees, we will continue to strive for “perfection” in our products that we produce and in our service to our customers to insure complete customer satisfaction.

 VISION:

Our vision is to become a national provider of European style kitchen and bathroom cabinetry. As the demand for European style cabinetry continues to expand, we will continually add to our plant capacity to profitably meet that demand in both our existing and new markets. We will expand into other product lines where demand and opportunity exists. We will expand the technology in our manufacturing process to improve our efficiency and keep our products reasonably priced. We will continuously improve and train our people in order to provide the best customer service available.

  ABOUT US:

Designers Choice Cabinetry in Rockledge, FL sells Euro-style cabinets exclusively through kitchen dealers via a 40-state network of independent sales representatives. Our company has gone from out sourcing most of its parts to manufacturing them in-house. Today, we have three saws and four CNC machining centers and more than 140 production employees, working two shifts. With these, and other high-tech, high-volume machines, we build between 400 and 500 cabinet cases each day. This makes us self-sufficient and gives us the ability to produce hundreds of one-piece MDF thermofoil doors, as well as five-piece wood doors featuring veneered center panels. Our products are shipped fully assembled via our fleet of seven tractor-trailers to dealers as far away as California. The dealers are serviced by independent sales representatives whose territories cover 40 states and the Caribbean.

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About Our Products

Our top of the line cabinets feature doors and drawer fronts with solid wood panels that we produce right here at Designer's Choice, but we also obtain some of our doors and drawer fronts from Imperial Woodcraft. All of the solid wood and veneer species and finishes have matching melamine counterparts, used to finish the exposed sides of the melamine casework, as well as matching PVC edgebanding. Plywood is available as an optional construction material; it too, is laminated. The plywood comes from Inland Plywood, which also supplies all of the cut-to-size veneers used for door and drawer panels.

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New Products

Our first item on our to-do list is to further expand its dealer network and beefing up technology to take on more business and implementing new Internet-based, order-entry software.

This has been accomplished mostly by implementing a new manufacturing software package called "Fourth Shift". This new software technology has advanced our operations to seamlessly link the initial order-entry process to Pattern Systems software, the company's cut-planning and optimization program. The new arrangement eliminates the need to reorganize and reenter the original data and precludes the opportunity for human error in the process.

What used to take a whole day will take full advantage of all the possibilities the Internet has to offer. Within the next year or two, all dealers will be able to come directly to this Web-site, where you will use a password to enter our catalog, put orders into the system, transfer it electronically, and confirmation feed back. The very latest information possible will be offered with the online catalog, which can be easily amended and updated. You will be able to select from a gallery of finished cabinets and door operation?s that can be configured to a customer's kitchen.